Toyota and Lexus Service Advantage Plus is a print and digital ad campaign designed for Toyota Canada Inc.

This campaigned was designed for Service Retention Department to compare the Toyota/Lexus dealerships’ service pricing and value-added services to their main competitors. The creatives in this campaign are designed to be templates — through a portal, Toyota/Lexus dealers can pick the ad size, service type, competitor, headline, subhead, value-added service and cal-to-actions, to fully customize an ad that works for them. The creatives are intentionally designed to be modular and flexible, which can adapt to the changing number of services, competitors, languages and ad sizes.

The creative in this campaign included print posters, digital ads and marketing email (examples below).

All images belongs to Toyota Canada Inc.